Smash Sports are the exclusive UK and Ireland distributors for Tecnifibre.
/ ATP AND TECNIFIBRE ANNOUNCE NEW PARTNERSHIP
MELBOURNE 12th January 2013 — The ATP and leading tennis equipment manufacturer Tecnifibre have announced a new five-year partnership, through which Tecnifibre becomes an Official Partner of the ATP World Tour. The Paris-based global manufacturer will provide the Official Racquet, String, Bag and Accessories of the ATP World Tour, as well as becoming an official sponsor of the Barclays ATP World Tour Finals, through 2017.
As part of the agreement, ATP players will have access to Tecnifibre’s wide range of high quality products, including a bespoke new product line. The partnership will also see the launch of a new “On the Road to the ATP World Tour” programme, a promotional initiative targeted towards a younger generation of both players and fans, giving them the opportunity to interact and share experiences with players as they strive for success on the ATP World Tour.
/ ABOUT TECNIFIBRE
Tecnifibre is a French brand, created in 1979 by the current CEO Thierry Maissant. Since then, it has built up a worldwide reputation in the Tennis and Squash markets as a brand which specializes in supplying technical equipments.
The mission: To implement real innovations for players to unleash their maximum potential. The entire marketing team is made up of passionate people, driven by the search for useful technology to perform better on the court.
At Tecnifibre, we love competition. Our ambition: to support young players to reach their accomplishment not only as competitors but as people. Our recruitment is based not only on their playing level but also their ability to share the corporate mindset.
Smash Sports are the exclusive UK and Ireland distributors for Salming.
/ ABOUT SALMING
Salming is a Swedish brand, established in 2004. Salming is the athletes' brand, constantly looking for a new way to play, new demands, and new needs. Old truths often need to be reconsidered, and Salming are not afraid to break a rule or two if necessary. Good can always be a little bit better. You can always train a little bit harder. But sometimes it comes down to the equipment, and this is where Salming stands above the competition.
For more information please visit www.salming.com