Smash Sports are the exclusive UK and Ireland distributors for Tecnifibre.
/ ATP AND TECNIFIBRE ANNOUNCE NEW PARTNERSHIP
MELBOURNE 12th January 2013 — The ATP and leading tennis equipment manufacturer Tecnifibre have announced a new five-year partnership, through which Tecnifibre becomes an Official Partner of the ATP World Tour. The Paris-based global manufacturer will provide the Official Racquet, String, Bag and Accessories of the ATP World Tour, as well as becoming an official sponsor of the Barclays ATP World Tour Finals, through 2017.
As part of the agreement, ATP players will have access to Tecnifibre’s wide range of high quality products, including a bespoke new product line. The partnership will also see the launch of a new “On the Road to the ATP World Tour” programme, a promotional initiative targeted towards a younger generation of both players and fans.
Current ATP World No. 9 Janko Tipsarevic will become a programme ambassador, serving as a mentor to four selected Tecnifibre Junior Team players who will be ‘On the Road to the ATP World Tour’. The programme will be brought to life through a new section on ATPWorldTour.com, giving fans an opportunity to interact and share experiences with players as they strive for success on the ATP World Tour.
Brad Drewett, ATP Executive Chairman & President, said: “Tecnifibre is a fantastic brand with a long history in tennis, and we look forward to working together over the next five years as we implement a meaningful and mutually beneficial partnership, in particular focusing on targeting a younger generation of players and fans.”
Thierry Maissant, CEO, Tecnifibre, said: “Nobody was born a top player. Tecnifibre and the ATP are joining efforts to inspire a new generation of players, to motivate them to become better tennis players.
“As the market leader for producing technical equipment for tennis players, and now with the backing of the ATP, we have developed a unique range of products which we are extremely proud of. Janko, our team leader, has already adopted these new products for the 2013 season. We look forward to a successful partnership,” said Maissant.
/ ABOUT TECNIFIBRE
Tecnifibre is a French brand, created in 1979 by the current CEO Thierry Maissant.
Since then, it has built up a worldwide reputation in the Tennis and Squash markets as a brand which specializes in supplying technical equipments.
The mission: To implement real innovations for players to unleash their maximum potential. The entire marketing team is made up of passionate people, driven by the search for useful technology to perform better on the court.
At Tecnifibre, we love competition. Our ambition: to support young players to reach their accomplishment not only as competitors but as people. Our recruitment is based not only on their playing level but also their ability to share the corporate mindset.